In a word filled with
droids, berries, apples and windows, a lot of people thought that it was time
for Nokia to retire its Symbian phones and replace them with the more
mainstream and modern operating systems that most manufacturers are using
nowadays.
But Nokia isn’t about to
give up on the mobile platform that has brought them success for the past
decade. And contrary to what a lot of people were suggesting, Nokia is trying
to rejuvenate and update its Symbian powered products, so enter now the Nokia
Asha Touch range.
The word Asha means ‘hope’ or
‘aspiration’ in the Hindi culture, which is a very fitting name for these new
products. According to the people at Nokia, the name reflects the spirit of
consumers: the world around them is changing and they view the everyday as a
new, exciting opportunity -- an opportunity to express themselves, share
experiences, and connect with the people and things that are most important to
them.
“At Nokia, we give ourselves the challenge to connect the next billion to the internet. As part of this ambition, we design devices for consumers who want a better experience of the mobile Internet and we also have in mind the people experiencing the web for the very first time. With Asha we are opening up the digital world to everyone, no matter what their circumstances.” - Dharmesh Goshalia, Nokia Philippines general manager.The Asha Touch range was supposedly born out of the company’s realization of how social media heavily affects the lives of phones users especially those in developing economies. And the company wants to provide these users with new ways to stay connected to the people and networks that matter to them, and their choice of phone should be an extension of how much they value staying in touch and expressing themselves.
“The Asha range is special because, although the phones can be used by anyone, the range was designed with a younger, urban audience in mind. These people are extremely social and always on-the-go. We understand that there’s social currency in having an eye-catching device, and they want the best for their money.”
Price was very important to Nokia so they made it a point to make the entire range very affordable. Moreover, the company specifically the Nokia Xpress Browser, which offers up to 90% data compression, allowing Asha users to experience the power of the Internet at a fraction of the cost of other devices. And if that’s not enough, Nokia pitched in 40 free pre-loaded EA games and Nokia Mapswhich can be used offline, helping save on data costs.
Looks is also important to Nokia. The sleek body design is accented with quality details, such as the chrome-look band and camera bezel. The navigation on the Touch range is effortless; just a simple and natural ‘swipe’ to unlock, and the user can swiftly flip through the phone’s features. The rich metallics and contrasting bold curves and crisp edges of the Asha 305, Asha 306 and the new Asha309 smartphone reflect the lifestyle, individuality and status of the bold, expressive and energetic consumer. The Asha family even comes in a variety of vibrant, stylish colors harmonized with the phone’s user interface.
But of course, Nokia has
always been known to give its users the power of customizability. And the Asha
touch range is no exception. Each phone has a different personality which is
reflected in its individual design features. For instance, the compactly
designed Asha 311 with its curved edges and smooth surfaces is perfect for a
style-aware generation passionate about fashion, accessories and socializing.
And last but not the least, Nokia
has taken great consideration on how practical the Asha line would be. For consumers
who want to go for hours without having a way to recharge their phone, the
Asha smartphones provide long-lasting battery. The polarized screen means
consumers living in the sunniest countries, like the Philippines, can use it
without glare and the scratch-resistant glass ensures it can tackle the
everyday rigors of busy life.
As a result, the Asha phones
have received the highest net promoter scores (NPS), which means consumers
would recommend them to their friends and family. Not only that, they were
often surprised that a phone range this affordable could do so much for them.
Check out the Asha range at
a Nokia Store near you. For product
information go to www.nokia.com.ph
About
Nokia
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia’s technological and design innovations have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com.ph.
