KIA Optima: Affordable Price With No Compromise


Asian car brands especially those from Japan and Korea have always been known for the reliability, practicality and of course their affordability.  But, unlike their European rivals, that exude class and sophistication, these cars’ design and features are a little bit on the cheap side.


However, all that is about to change with the arrival of the newest generation of cars from Korea and Japan. Take for example Kia’s newest flagship model – the Optima, a car that according to its manufacturer offers a no compromise car for the hardworking Filipino.

Design-wise, the Optima is one of the most attractive looking cars that South Korea has sent the Philippines. At first glance, the car looks expensive with its European styling. In fact, the entire look of the Optima is complete divergence from the styling used in previous Kia cars.


The face of the car has a meaner look while the sides have very elegant curves. The side air intake located just a few inches from the front car doors are reminiscent of English styling found in luxury car brands like Aston Martin and Jaguar. The back section on the other hand looks like something taken from some German or French carmaker.

The interiors have also been restyled. Prospective buyers of the car can now choose whether to have raschel cloth or leather for the car’s interiors. There are also wood and (faux) carbon fiber finishes for the car’s dashboard. And when it comes to entertainment, the Optima boasts an in-glass radio antenna, a USB port, AM/FM radio with 6 speakers, CD player, MP3 player and wireless communication access for Bluetooth enabled devices.


Safety and extra drive features of the Optima can also rival those from other European models. It has a tire pressure monitor, cruise control, tachometer, exterior temperature gauge, and a trip computer for monitoring several aspects of the car’s performance. The Optima also has several airbags and 3-point seatbelts for front and rear passengers.

Cargo space for the Optima is around 15.43 cu. ft. while fuel economy is estimated at 22-35 miles per gallon, which is dependent on the model and driving style.

In terms of suspension, the car is equipped with independent MacPherson strut front suspension with coil springs and shock absorbers, while the rear has independent multi-link suspension. The base model – LX has a sportmatic manually interactive automatic transmission with adaptive automatic transmission. Under the hood is a 2.4-liter 16-valve DOHC engine with 200hp at 6300rpm.


But if you’re not sure if all these options are really worth it, the Optima’s 5-year warranty might change that. And with prices ranging from $21,000-$28,000 (approximately PHP800,000++), this car is definitely a bargain compared to other brands like Mercedes Benz, BMW or Audi.


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